Kelly England Prehn has been dubbed one of the most powerful women in fashion in China and it all started with the determination she held and the resilience she built with the help of Abbots Bromley School.
We want Kelly to help raise awareness of the schools plight and as a large social influencer, Kelly could be crucial.
Get in touch with Kelly England Prehn and ask her to highlight the schools plight and help raise awareness.
She was recently asked about her time as Abbots Bromley School and she said
I enjoyed every second, and the teaching received still
affects my life and career to this day. AB is a school
for the dancers of the future and also those who wish
for a creative life.’ Kelly England Prehn
(Kelly has been recognised as one of the top 100 business people in China).
Shooting campaigns for Chopard, Lancôme, The Body Shop and Selfridges and became a familiar face on the Chinese and the Japanese market, which is where she received early insights into the economy and the way the fashion industry worked.
By 2005, this young British star recognized the potential of the Asian market and the ways in which British brands there could benefit, and slowly began to build the way to success.
Due to the fact that until then she had worked as a top model and worked mainly with cosmetic brands, Kelly began to write in the beauty department of the South China Morning Post, at that time, the SCMP was the most profitable newspaper in the world.
In her writing, Kelly focused on popular brands such as Bobbi Brown and gradually came to collaborate with British brands such as Elemis, Aromatherapy Associates and Neal’s Yard, which were suitable for branding in the Asian market.
In a short time, Kelly England became a very influential businesswoman in China and used her experience to bring European brands to the Chinese market through various cooperations and stores openings, among them Paul Smith, Stella McCartney, Dolce & Gabbana, Versace and others.
However, fashion is not the only area in which England ventured – and succeeded. She married Nicholas Prehn, member of the third generation of the famous Spanish wine family, and saw it was a great occasion for China to start enjoying wines.
Kelly became Creative Director of the China Wine and Spirits Awards, the largest and most prestigious wine competition in Hong Kong and China, which is responsible for the sale of 90 million bottles of wine per year. This commitment to the Chinese market has led to working with brands such as Haig Club, LVMH, Wolf Blass, Pernod Ricard, Camus, Robert Mondavi, Treasury Wine Estates, Wedgwood and Diageo
Due to her varied career, but also as an ambassador of many charitable associations and foundations for the protection of animals, ChinaInfluence.org declared her one of the most influential women in China today.
Kelly England’s style of life is similar to a number of professional women today, especially other catwalk models that decided to transition into serious business ventures, for example, Karlie Kloss, making them true role models.
England is involved in various charities, including the Youth Diabetes Association. In 2017, she won Jackie Collins pair of diamond and pearl earrings at a charity auction she attended as part of her role as Britain Fashion Ambassador